BOSTON — January 14, 2005 — Weekly Dig, the fastest growing alternative weekly in Boston, announced today that the Ruxton Media Group will represent its national sales efforts.
“The Dig,” as it’s affectionately referred to by its rabid readers, is known as the weekly authority on bars, clubs and nightlife in and around Boston. The paper is a must-read for students on the city’s many college campuses, including Harvard, MIT, Boston University, Boston College, Emerson, Northeastern, Brandeis, UMass, and more than 25 others.
Weekly Dig and Ruxton described the collaboration as the ultimate partnership for reaching young readers in America’s greatest college town.
“Ruxton is the player in the industry if you want to reach the 18-to-34 demographic, and so is the Dig,” said Jeff Lawrence, the paper’s founder and publisher. “In less than five years, we’ve made an impact so deep into the market that it seems like none of the 250,000-plus college kids in town goes without his or her weekly dose of Dig. It’s that simple.”
Along with alternative weeklies and college papers, Ruxton specializes in reaching the 18-to-34-year-old audience through Web site advertising, street marketing, events and promotions. It sees the Dig as a perfect fit.
“The Northeast has never seen a publication like the Dig,” said Ruxton president Michele Laven. “It’s a smart, sexy, apolitical, irreverent read, and it has its finger on the pulse of what’s happening weeks before the competition. Ruxton believes this relationship will allow us to reach a young audience by targeting them where they live, breathe and read.”
Already known for its award-winning design, the Dig is about to look even sharper, thanks to a top-to-bottom redesign undertaken by the legendary Topaz Design group. The new design will launch on Jan. 19, putting a fresh face on popular Dig features such as “Geeked,” one of the country’s first and best columns written specifically for video gamers.
Dig weekly circulation is 50,000 copies, and is audit-pending by Verified Audit Circulation. The paper can be found at more than 1,000 locations, including more than 450 street boxes within the Greater Boston area.
To learn more about Weekly Dig and Ruxton Media Group, please visit www.ruxton.com or call 1-888-2RUXTON (1-888-278-9866).