Metro Newspapers CEO: ‘Authenticity Sells’

Metro Newspapers CEO and Executive Editor Dan Pulcrano on the core strengths of the alternative press:

Free-thinking consumers believe that a publication that’s not afraid to make powerful enemies is less likely to be bought off by advertisers … Hopefully marketers understand the importance of aligning themselves with credibility and continue to support media committed to public enterprise journalism. Authenticity sells. Context informs the message. And the public is paying attention.