San Diego Reader Launches eBook Publishing Program to Re-Introduce Great Writing to New Readers

The San Diego Reader is mining gold from its rich
archives and releasing the treasures as a collection of
six eBooks, the first installment of a series that will
showcase the literary quality and historic value of a
collection spanning more than 40 years of publishing
unique Southern California-flavored journalism.

“We want to reintroduce the best of our writing—and our
writers—to a new generation of readers in eBook form, and
free from advertising” says Jim Holman, owner and editor
of the San Diego Reader. “During its history, the Reader
has been fortunate to be the publishing home to such
respected contributors as Judith Moore (Fat Girl, A Bad
Bad Boy), Laura McNeal (the author of three eBooks in
this series) and noted movie critic Duncan Shepherd. I
also expect the eBook format to be a platform for new,
digital-first content.”

Guiding the Reader’s publishing program is David Wogahn,
founder of Carlsbad-based eBook consulting firm Sellbox.
“San Diego Reader recognizes that eBooks allow newspapers
—and other periodicals—to offer popular content for
today’s readers for both profit and promotional
purposes,” said Sellbox president David Wogahn. “It’s a
smart way to reach new readers, deepen relationships with
long-time readers, and build new revenue streams.”

Five of the first six books are part of the newly-launched series Reader Shorts, titles whose length is
often referred to as long-form journalism (5,000 to
30,000 words). Those titles are:

1. The Last Meeting of the Dove Club: A Pioneer Family’s Tragedy, Laura McNeal (ISBN: 9781939938091). A tragic tale of murder by one of San Diego’s founding family
members. It remains one of the most popular stories ever published by the San Diego Reader.

2. The Death of Judy Huscher, Laura McNeal (ISBN: 978-

3. The Toothpicks: A Mexican Cartel in San Diego, Laura McNeal (ISBN: 978-193993811-4)

4. Tour de Cheesesteak: A lot of Philadelphia in San Diego, Ian Pike (ISBN: 978-193993807-7)

5. First in the Air: The story of John Montgomery’s flight 19 years
before Kitty Hawk
, Jeff Smith (ISBN: 978-193993808-4)

The sixth eBook is A Bad, Bad Boy by the Reader’s former managing editor, and New York Times bestselling author, the late Judith Moore. Originally released in paperback
in 2009, it’s the story of Southern California mobster Frank Bompensiero, the basis for Salvatore “Big Pussy”
Bonpensiero in the popular HBO series The Sopranos. (ISBN: 978-193993806-0).

San Diego Reader books are available from a variety of popular eBook stores including Amazon Kindle, Apple
iBooks, Barnes & Noble Nook and Kobo Books. As of this
writing they are available at introductory prices ranging
from 99¢ to $2.99 depending on the title and store. More
information can be found at

Email requests for review copies of eBooks to: Provide your media outlet
affiliation, eBook title interest and contact

About the San Diego Reader
Founded in 1972, the San Diego Reader publishes the
largest alternative press paper in the county of San
Diego, distributed free each Wednesday, as well as a
highly ranked website at Noted for its literary style of journalism and coverage of the
arts, particularly film and theater, the Reader is known
as a showcase for San Diego writers and photographers.
San Diego Reader inquiries contact: Jim Holman,

About Sellbox
Founded in 2002, Sellbox specializes in helping
publishers, businesses and organizations develop and
market their content in eBook and print-on-demand
Sellbox inquiries contact: David Wogahn, 760.942.4227