The Newspaper National Network (NNN) has hired a cable industry veteran as it prepares to expand from four to 15 the number of national ad categories it will target in an attempt to grab share from television, particularly cable.
n an ironic twist, Nielsen Media Research this week began informing clients it will test a series of ad campaigns intended to boost cooperation from people it wants to recruit for its TV ratings panel, especially Hispanics, African American and young adult segments that are more difficult to recruit through conventional means.
A new advertising campaign by the American Civil Liberties Union has been rolling out to oppose the tactics of the Bush administration.
Toyota Motor Sales USA is giving its second- generation Prius a bigger and broader media push -- an estimated $30 million in the 2004 model year -- in the hopes it can educate consumers who still have misconceptions about the car's hybrid gas-battery technology.
ROI was the major focus of the Kagan World Media conference on sponsored programming and product placement, which was held Wednesday in New York.
Council of the U.S. and the Beer Institute announced they will only buy advertising in media that has an audience that is 70% adult, up from the current 51%. The new figure could mean some TV shows and magazines might have fewer beer ads and could make attracting a teen audience less desirable to media programmers, but both alcohol groups said the ad changes would be very limited.
NAA's Display Federation announced it will develop a brand statement targeting advertisers in the hopes of reinforcing the value of newspapers.
Diageo said on Monday that it will relaunch Smirnoff vodka and brand extensions such as Smirnoff Twist, Ice and Ice Triple black with new bottle and logo designs and national advertising and marketing programs for which the company will spend in excess of $150 million.
The Internet industry has long given up on the debate of whether the Web is a branding or a direct response medium and settled on the mutual understanding that it can serve both purposes rather successfully. Up until now, however, that success has not been truly quantified, but the 2003 American Interactive Consumer Survey conducted by The Dieringer Research Group says the magic number is 50%.
A new study conducted by the Center for Survey and Research Analysis at the University of Connecticut found that voters who use the Internet -- regardless of party affiliation -- are highly engaged with politics online.
