Similar to the way it sells network radio, Clear Channel has organized its 71 stations in California into eight statewide advertising networks. Each of the networks groups its stations by demographics, such as the Female Voter Network (23 stations), the 50-Plus Mature Adult Network (26), News/Talk (12) and the Coastal Network (37). Candidates can also purchase individual stations.
A "new marketing model" is emerging among the nation's largest advertisers and it means there will be increasing pressures on the accountability of agencies, the media and among corporate marketing executives themselves, the head of nation's top ad trade association said.
Executives at Troy, N.Y.-based PowerOne said when the deals are completed, the company would provide online help-wanted services to papers representing about half of the nation's daily circulation and put it in fourth place behind Monster.com, CareerBuilder.com, and HotJobs, in terms of unique visitors to the job sections of its customers' online sites.
The magazine industry, mindful of the song lyric that the days grow short when you reach September, is striving to build upon some improved advertising results this month with hopes of producing some momentum for next year.
Battered for three years by a severe ad drought, Madison Avenue may finally have something to celebrate. Advertising spending in the U.S. jumped 6.8% in the first half of 2003, buoyed by increased ad outlays from packaged goods, automotive and entertainment companies, according to a new industry study.
Hollywood will win the war against illegal downloading but the battlefield will be littered with casualties, including the DVD and CD formats as physical means of distributing video and audio, according to a Forrester Research study.
If you started at the beginning, in 1955, when The Village Voice was founded, and ranked companies by how much they spent on advertising in alternative newspapers, Tower Records would probably end up at the top of the list. After several years of financial difficulty, the Sacramento-based chain that has long been a beacon of pop culture was recently put on the block. "I expect that the new owners will keep the values ... we stand for," Russ Solomon, the company's founder and owner, tells The Sacramento Bee. "(W)hich is the idea that, as much as you can afford to, you represent as many kinds of music, video and books as you possibly can."
