A recent survey of AAN papers revealed that the applications alt-weeklies are using to track circulation are as diverse as the newspapers themselves. A few papers rely on their in-house wiz for a custom-made program, but for the rest of the industry, a commercial package is the only sophisticated option. Alt-weekly circulation insiders describe their woes, successes, and dreams of better uses for the numbers.

Continue ReadingCirculation Software Makes Life Easier at Alt-Weeklies