The Weekly celebrates an historic milestone with a special 20th anniversary issue that hit the streets (and the web) yesterday. The 200-page issue, which is saddle stitched and features the Weekly's first-ever glossy cover, "takes a long backwards glance at the people, the institutions, the buildings, the parties and the natural disasters that have helped shape the community" since Coast Weekly (the paper's original name) debuted in the fall of 1988. "The community support has been fantastic for this issue, in much the same way it has been for the last twenty years," says founder and CEO Bradley Zeve.

Continue ReadingMonterey County Weekly: Looking Good at 20

The AAN member paper now has the first solar powered business in its home base of Seaside, Monterey Peninsula's largest city. The new 33,700-watt rooftop power plant will meet "virtually all the electrical needs" of the paper's 6,500-square-foot, 35-person office. Owner and CEO Bradley Zeve says he made the decision to install the 162 solar panels after years of waiting for better technology or lower prices. But Zeve tells Weekly reporter Kera Abraham that after a screening of An Inconvenient Truth last June, "I said, 'If not now, when? And if not me, who?'" The photovoltaic power plant cost about $250,000, but the paper will receive a $79,000 rebate from the state of California; the system should pay for itself in 12-15 years. "Concern for the environment has proven to be a good business decision," publisher Erik Cushman says.

Continue ReadingMonterey County Weekly Goes Solar

Nearly two decades ago, Bradley Zeve bought a failing Monterey County tourist paper called Coasting and gradually transformed it into what is now Monterey County Weekly, reports Ruth Hammond. Celebrating its 16th anniversary this year, the paper owes its longevity to Zeve's approach: Plan carefully, know your audience, and be prepared to weather disasters. The result is a paper that claims the second-highest household penetration -- around 30 percent -- among papers in the Association of Alternative Newsweeklies. "By having a huge household penetration, we have a lot of influence," says Zeve.

Continue ReadingMonterey County Weekly Celebrates Its Sweet 16th

The founders of the Missoula Independent are back together again. Eric Johnson has been hired as editor of Coast Weekly in Monterey, Calif., and his cohort Erik Cushman was promoted from vice president and director of operations to publisher. Founder Bradley Zeve will concentrate on community relations and grassroots social projects.

Continue ReadingEric and Erik Reunited at Coast Weekly