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Isthmus
www.TheDailyPage.com 
101 King St.
Madison,
Wisconsin
53703
Phone: (608) 251-5627
Fax: (608) 251-2165
Circulation: 55,738
(as of September 2009)
Audited By: Verified Audit Circulation
Publication Day: Every Thursday
Market Served: Madison and Dane County, WI
National Advertising: Alternative Weekly Network
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| Isthmus is Madison, Wisconsin's alternative newspaper. Since 1976, Isthmus
has built a foundation of fearless reporting, forthright opinion, excellent arts coverage, and innovative perspective. These efforts have been rewarded by numerous sources including the Milwaukee Press Club's statewide
Excellence in Journalism contest.
Madison is the site of the state capitol, a vibrant University of Wisconsin, and a rapidly growing metropolitan area.
Founded by journalists as an alternative to a monopoly daily newspaper situation, Isthmus now has the largest weekday circulation of any newspaper in the city retail trading zone
and reaches 40 percent of all adults in Dane County.
Readership research and Media Audit confirm the quality, depth and loyalty of the Isthmus readership. It affirms that on the strength of its arts
writing,investigative depth and community agenda, Isthmus is the metropolitan paper of choice in what has been deemed to be one of the most
attractive urban markets in the country. |
Age
18-34 (35.7%)
25-54 (64.4%)
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Gender
F: 51.3%
M: 48.7% |
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Education
Attended College:
81.40%
Graduated College:
59.20%
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Occupation
Professional/ Managerial:
46%
Median Household Income:
$60,000
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Source: Media Audit, 2005
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