The Association of Alternative Newsweeklies will host a reception at ShoWest, the National Association of Theatre Owners’ official convention in Las Vegas, from 3 to 5 p.m. on Tuesday, March 15.

At Napolean’s bar in the Paris Hotel, AAN members will have an opportunity to charm and/or thank studio personnel who have bought and/or might buy advertising with alternative newsweeklies.

Since 1995, AAN has hosted a reception at the ShoWest convention, traditionally on Wednesday afternoon as not to conflict with a reception hosted by daily newspapers on Tuesday. An expansion of ShoWest’s programming lineup — specifically, the Wednesday scheduling of a marketing summit — provoked the change.

Last year’s reception drew 80 movie-industry folks and 25 AAN members interested in networking, food and booze. A similar turnout is expected this year. Debra Silvestrin, AAN’s director of meetings and special projects, is organizing the event and will be in attendance.