The latest installment of our Sales Webinar Series for AAN members will take place on Thursday, April 22. The topic will be “Return on Expectations – The Key to Print Sales Success,” presented by AAN Vice President and Colorado Springs Independent CEO Fran Zankowski.

Registration is free for AAN members, but limited to 25 people; click here to register.

Here’s a full description of the webinar:

Session date: Thurs., April 22, 2010

Starting time: 2pm Eastern / 11am Pacific

Duration: 1 hour

There’s nothing more frustrating than your client saying ” your paper doesn’t work.” Too often we’re left speechless and unable to process the comment … ’cause really what does that comment mean? The offer was lame? The ad was too small to be noticed? It only ran for a week? Or every other week?

Better question is: what did you do to make sure the ad campaign would be successful?

In this one hour webinar you’ll learn the techniques to prevent this from ever happening again. Setting up ROE (return on expectations) is the key to developing long term relationships and effective ad schedules.