FOR IMMEDIATE RELEASE:
February 5, 2003

NASHVILLE, Tenn. – Niki Tyree has joined the Nashville Scene as marketing and promotions director, Dewitt Mosby, the newspaper’s advertising director, announced.

“We are excited that someone with as much knowledge of the local community and such valuable experience in the media and entertainment industries has decided to join our team,” Mosby said. “The Scene is on a roll, and we’re confident Niki will give us that extra bounce.”

Tyree will be responsible for providing marketing and promotional support to the Scene’s display and classified advertising departments, creating sponsorship opportunities for advertisers, and raising the profile of the newspaper in the community.

“I’m really excited about the opportunities here at the Scene,” Tyree said. “The paper is such a valuable advertising vehicle already, but there’s so much more we can do to build readership and help local businesses achieve their marketing goals.”

Before joining the Scene, Tyree worked for three years as promotions and marketing director for radio stations 102.9 The Buzz and 102.5 The Party. Prior to that she worked for two years in the A & R department at Asylum Records.

Tyree is a graduate of the University of Tennessee, where she majored in Speech Communications.

The Scene is the city’s award-winning weekly alternative newspaper, with a readership of over 300,000.

For more information, contact Nike Tyree at (615) 244-7989, ext. 265.