“People look at our paper and it makes them happy and interested to be here. That motivates them to do something, and participate — which makes it more a community, and gives us something to cover. It’s a cycle that works.”
— Seven Days publisher and co-editor Paula Routly, explaining to James Fallows how the Vermont alt-weekly has managed to increase print distribution threefold since the mid-90s and is on track to have its best year ever in total revenue.

Oh, and they just hired a Pulitzer Prize-winner as news editor, so they also have that going for them.