Program will also feature full-day circulation stream.
Although he has often been a target for the slings and arrows of the local AAN contingent, San Francisco Mayor Willie Brown has agreed to speak this year at AAN West. Brown — whose city is embroiled with local publishers in litigation over its far-reaching newsrack ordinance — is a particularly apt speaker since this year’s conference will feature a full day of programming focusing on the topic of circulation.
The conference will be held Fri.-Sat., Jan. 26-27 at the Cathedral Hill Hotel in San Francisco. It will be hosted by the Santa Barbara Independent.
The circulation stream will provide circulation managers with their first opportunity to meet with their AAN peers and focus on issues like third-party distribution; adding and maintaining distribution points; and dealing with local newsrack legislation.
AAN West 2001 will also offer programming for rank-and-file AAN staff in classified and display advertising; editorial; design and production; and web publishing:
Larry Levine, whose all-day sales seminar at the 1999 pre-convention workshop in Memphis received rave reviews, will tell sales reps how to succeed.
David Carr, senior correspondent for Inside.com and former Washington City Paper editor, will lead peer-to-peer learning sessions covering idea generation; reporting skills; and the use of narrative.
Chris Mullins, formerly of the Boston Phoenix, will lead a classified advertising seminar focusing on attitude and motivation; staying organized; customer service; goal-setting and forecasting; and telemarketing success.
Sandee Cohen will demonstrate how to create unique art and type effects with Illustrator 9, and how the new upgrade integrates with Photoshop and Quark.
eline Inc. founder Andrew Sullivan and media law attorney Thomas R. Burke will each talk about the Web. Sullivan will talk abut the trends that will shape electronic publishing over the next 24 months, and Burke will address legal issues associated with Web publishing.
The early-bird registration fee for AAN members is $150 for the first registrant and $75 for each additional registrant. Non-member rates range from $200-300 for the first registrant, and $150-250 for each additional registrant. Rates will increase by $25 per person after Jan. 5. Registration fees include the Saturday lunch featuring Mayor Brown.
Registration materials for AAN West were mailed this week.
AAN has reserved a block of rooms at the Cathedral Hill Hotel. Special AAN West rates are available until Jan. 5: single and double occupancy rooms at $109, triple at $119 and quad at $129. Reservations can be made by calling the hotel directly at 800-622-8055.
