Anyone "familiar with the alternative newspaper industry in Pittsburgh would have seen failure coming" at the Madison, Wis. faux-alt, argues Indiana University of Pennsylvania student Emily Jo Boots in the school newspaper. According to Boots, the Core Weekly train wreck was foreseeable because the paper was the brainchild of Catherine Nelson, the same publisher who oversaw the demise of both In Pittsburgh and Pulp in the Steel City. "It sounds to me like Nelson thinks that dumbing down a newspaper will make everyone want to read it," Boots writes after summarizing Core Weekly's business plan. "It seems that Nelson didn’t learn a thing when her business philosophy as a publishing consultant ran Pulp into the ground."
Catherine Nelson, associate publisher of AAN member Shepherd Express in Milwaukee, Wis., is scheduled to deliver a lecture titled "There Are Alternatives" at the Pennsylvania Newspaper Association convention next month. The PNA Web site describes Nelson, who was formerly publisher of two Pittsburgh alt-weeklies that went out of business, as "an industry guru on alternative papers." In addition to her position at Shepherd Express, Nelson presently serves as publisher of the new, daily-owned Core Weekly, which competes with AAN member Isthmus in Madison, Wis. (Scroll down the linked page to read about Nelson's lecture.)
Catherine Nelson, former publisher of In Pittsburgh, is returning to the market with a new weekly, Pulp, scheduled to launch March 15. Indiana Printing and Publishing Co., the owner, plans a local news, arts and entertainment publication. Steel City Media, owner of Pittsburgh City Paper, bought In Pittsburgh in September and closed it.
