Google executives say that a pilot program in which small businesses bid for last-minute ad space in newspapers has "exceeded expectations," reports the Washington Post. The new-old media partnership, which began this October and includes major dailies such as the New York Times, sets a template that the search-engine giant hopes to duplicate with magazine, radio and even television advertising. Industry executives tell the Post they have modest expectations for the program, hoping to introduce small advertisers to the concept of newspaper advertising.
