The alt-weekly has been advertising a text-messaging application known as txt2flirt, which is intended to appeal especially to young adults, Jennifer Saba reports in Editor & Publisher. Those who register can ask to be matched with someone else nearby and then tap out messages to communicate with a prospective friend or date. Each message costs 50 cents to send, and a share of the resulting income goes to the paper. The company that develops and handles the technology, g8wave, is a division of Tele-Publishing International, which is a division of Phoenix Media/Communications Group. The group owns The Boston Phoenix.
The Phoenix Media/Communications Group has purchased the monthly music magazine founded in 1987 and will begin publishing it again in May, the Portland Press Herald reports. Beginning last year, FACE had been distributed in The Maine Weekly (formerly Casco Bay Weekly). But in February the Weekly's owner, Maine Publishing, filed for bankruptcy. Media holdings of the Phoenix group include three AAN papers, The Boston Phoenix, The Portland Phoenix and The Providence Phoenix.
Two of the main rep firms for alternative newsweeklies had significant gains in national advertising in 2003, E&P reports following an announcement by AAN today. The Ruxton Group, which represents 28 newsweeklies, experienced a 17 percent increase over 2002. Alternative Weekly Network, which represents more than 100 newsweeklies, had a 6 percent increase in national sales over 2002.
The Alternative Weekly Network announces six new members, including the Times Shamrock Alternative Newsweekly Group's four alt-weeklies, which moved over from the Ruxton Group. Three of the papers -- San Antonio Current, Detroit's Metro Times and Orlando Weekly (all except Baltimore City Paper) -- were former AWN members that shifted to Ruxton when their parent company, Alternative Media, Inc., was purchased by Times Shamrock in 1999. "They’re back now…and we could not be more pleased," AWN says in its September newsletter.
