Joel McNally has a new medium for the liberal views he regularly expresses in his Shepherd Express political column: He has been tapped to co-host the weekday morning show on WMCS-AM radio in Milwaukee. The Journal Sentinel describes WMCS as "focus[ing] on an African-American audience"; McNally, who is white, said, "We are in this thing together, and we are in this community together, and while the right-wing stations don't make it seem that way, black and white is the future of Milwaukee." The station manager told the newspaper that there may be "disparaging" callers "in the early going," but he hoped that new dialogue could result.
At a time when advertisers and agencies are trying to understand the connection influential consumers have with the media they advertise in, new research suggests that print media, especially newspapers, are far more effective outlets than electronic media like TV and radio.
