Scores of alt-weekly staffers descended on San Francisco’s Argonaut Hotel last week for AAN’s 2010 Web Publishing Conference. Publishers, editors, ad sales managers and others came together for one-and-a-half days of virtually non-stop panels and presentations on how best to manage digital publishing now and in the future.
The 100 plus attendees were exposed to an array of information about electronic publishing. Seminars on email newsletters, search engine optimization, web design and phone apps were mixed with presentations by Evan Smith, the publisher of the Texas Tribune, and David Bennahum (The Center for Independent Media) about the business model of non-profit journalism and big-picture industry analysts like Ken Doctor.
Whether the discussion was about how to best use social media or how to train your sales staff to sell digital, the crowd was engaged and eager to learn.
“Our entire industry is engaged in a wrenching transition which offers as much opportunity as it does challenges,” say AAN president Mark Zusman. “I found the conference to provide a number of useful tools to help our papers manage that transition.”
If you weren’t able to make it to the conference, or want to share what you learned at a particular session, you can check out videos from nine of the 12 sessions and PDF presentations of several sessions in the Resource Library.