UNC School of Journalism professor Penny Muse Abernathy will be the morning keynote speaker for Day Two of the 2014 AAN Convention in Nashville.
Abernathy, a former executive at the Wall Street Journal and The New York Times, is the Knight Chair in Journalism and Digital Media Economics. She focuses her expertise on developing 21st-century economic models that will improve the ability of journalists to produce news in the public interest. Her book, Saving Community Journalism: The Path to Profitability, shows how newspapers can build community online and identify new opportunities to generate revenue.
Abernathy will be signing copies of the book after her talk.
In 2012, she worked with UNC colleague Ryan Thornburg to develop a business model for the Rural Open Block project, which was awarded a Knight News Challenge grant that year. The business model gives newspapers a way to generate revenue to offset the cost of publishing public affairs reporting at the grassroots level.
The morning session will begin with a brief welcome from AAN President Sally Freeman, Nashville Scene Publisher Mike Smith, and SouthComm CEO Chris Ferrell.
Other sessions today include:
See the full schedule here and don’t forget to follow the action live with the #AAN2014 hashtag.