Ford Motor Co. is using Beyonce Knowles, video games, Rolling Stone magazine's Web site, and AOL’s social networking pages in a multimedia launch for its 2007 Ford Edge in December, reports Mediaweek. "If there was a word for the media mix for '07, it's about engagement," says Phil Cowdell, CEO of Ford Media Services. "The auto industry realizes its marketing and communications is crucial at this time." The trend is clear: Auto industry advertising in print magazines dropped 11 percent in 2006, according to Publishers Information Bureau. Cowdell tells the magazine that carmakers will increasingly turn to new media platforms that can better engage consumers and offer measurable results.
So says Washington Post columnist E.J. Dionne, who calls the Little Rock alt-weekly "a progressive paper that will be must-reading if (former Arkansas Gov. Mike) Huckabee runs" for President. The Times also made a splash last week when it added video to its popular Arkansas Blog, premiering with a walk-and-talk interview of new Arkansas Gov. Mike Beebe. "The Times' blog's reader/responders have been positively lapping up this video," says The Morning News' John Brummett, "posting their delight that they could see their new governor in real-time action for themselves over an exended period, and thus size him up directly without the filter of the traditional journalist, the middle man."
Gerald Peary, a film critic and columnist for the Phoenix for more than 10 years, is working on a documentary, "For the Love of Movies: The Story of American Film Criticism." The feature film, which Peary is directing with his wife, Amy Zeller, includes an interview with the late Pauline Kael, reports the Boston Globe (see item at bottom of page). MORE MOVIE NEWS: Zoo, a documentary about a man's fatal sexual encounter with a horse, which was written by The Stranger's Charles Mudede, premieres next week at Sundance, according to the Seattle Times.
Judge David Stockdale denied a request to drag former Defense Secretary Donald Rumsfeld before a Hamilton County court as a material witness in a trespassing case involving CityBeat news editor Greg Flannery, reports a local Fox affiliate. Flannery was one of seven anti-war protesters arrested after occupying the Cincinnati offices of congressman Steve Chabot, a supporter of the war in Iraq. A lawyer for the defendants admits that it was always unlikely that Rumsfeld would be forced to testify.
Village Voice columnist and VH1 commentator Michael Musto plays the viola, still goes home to Bensonhurst for the holidays, and does a mean Diana Ross, reports the Times in a 'Night Out' profile of what the paper calls "the city’s most punny, raunchy and self-referential gossip columnist." Oh, and they also mention his new book, "La Dolce Musto," a compilation of two decades worth of the columnist's favorite "blind items, outings, hissy fits and scandals concerning everyone from Madonna to Anita Ekberg."
After roaming the halls of the Montana legislature for more than 20 years as a professional lobbyist, George Ochenski leaves it all behind to focus on his career as a political analyst for Missoula's alt-weekly. Ochenski announced the decision in his latest column, in which he admits that his dual role created problems. "As a writer, the obvious conflicts between what I wanted to be able to convey and the sometimes not-so-good reactions those stories elicited from one party or another within the Capitol, certainly had the potential to create problems for a lobbyist trying to get legislation passed or funded," he writes. NOTE TO READERS: Last week, based on an inaccurate report in The Billings Outpost (see second item), AAN News briefly reported that Ochenski had decided to quit writing.
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