Facing an ever-growing number of media competitors, a handful of daily newspapers have recently taken a page from their broadcast brethren. Rather than charging advertising rates based loosely on their total print circulation, the common metric employed throughout the industry, each paper is experimenting with a rate structure based on the number of people who are actually reading or using each individual section.
Editor James Shannon announced yesterday that 20,000-circulation MetroBeat has ceased publication. The paper was known as Creative Loafing-Greenville until its sale by that chain to its founder, Debby Eason, in August, 2001. Of the 14 papers that applied for AAN membership in 2002, MetroBeat was the only one that was accepted. A letter from Shannon announcing that he will continue the publication as an online magazine is posted at MetroBeat.net .
In a nod to the popularity of video games, Massive Incorporated, a video game advertising network, today will announce the signing of 12 new advertisers, including Paramount Pictures, which will promote the movies "The Longest Yard," "Aeon Flux," and "The War of the Worlds." Other advertisers include Coca-Cola, Intel Corp, Universal Pictures, Comcast G4, Nestle, Honda, T-Mobile, UPN, New Line Cinema, Verizon DSL, and Dunkin' Donuts.
The marketing brochure for the 2005 AAN Convention was mailed to AAN members and other prospective attendees on Friday, April 8. Management-level employees were sent materials which include programming details and a schedule-at-a-glance, and publishers will also receive registration forms. The deadline for early-bird registration this year is Friday, April 22.
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