Julia Child never took aspiring cooks to the places where Missoula Independent food columnist Chef Boy Ari, aka Ari LeVaux, does. Here he speaks of his guide to finding morels, Black Dog: "He flipped to a photo of a sinister looking blood-red bolete. Boletus satanas. He looked at me and raised his eyebrows. ‘Would you eat that?'" Discover Ari's column, "Flash in the Pan," in the Culture section of the Association of Alternative Newsweeklies' new Web site, AltWeeklies.com.
The alt-weekly has been advertising a text-messaging application known as txt2flirt, which is intended to appeal especially to young adults, Jennifer Saba reports in Editor & Publisher. Those who register can ask to be matched with someone else nearby and then tap out messages to communicate with a prospective friend or date. Each message costs 50 cents to send, and a share of the resulting income goes to the paper. The company that develops and handles the technology, g8wave, is a division of Tele-Publishing International, which is a division of Phoenix Media/Communications Group. The group owns The Boston Phoenix.
At Metro Silicon Valley, Annalee Newitz writes her Techsploits column on the way technology affects society. In a recent column, she notes the trend of going into security work, which calls to mind engineers' rush into the defense industry in the 1980s. At NUVO in Indianapolis, managing editor Jim Poyser condenses the week's news into manageable 17-syllable haiku. And Bill Cope, in his One Angry Man column for Boise Weekly, heaps contempt on whatever gets in his way. Find links to some of these writers' recent columns in the Opinion section of AltWeeklies.com.
The new reality of TV is that many of the country's biggest advertisers, including Coca-Cola, General Motors, and Procter & Gamble, are finding alternative ways to put their goods and their messages in front of consumers, and they're doing it with some of the money that used to pay for prime-time television commercials. Revlon is running minimovies in theaters, American Express airs short films on its Web site, and General Motors' Hummer H2 gets almost as much face time as the crime specialists on CSI: Miami . In a March survey of the Association of National Advertisers, more than 40 percent of those asked said they planned to move part of their next-year ad budgets to other outlets, such as the Internet, outdoor advertising, product placement, cable, and special events.
Marketing budgets are finally showing signs of life as the economy rebounds
Now that there are 37 teams in the National Women's Football League, the sport is attracting a larger audience, 45 percent of it male. Cleveland Scene's Rebecca Meiser follows the Cleveland Fusion team and talks to the women's fans. Hers is one of the recent stories posted in the Culture section of AltWeeklies.com.
Last August, the former executive editor of Flagpole Magazine, an AAN member paper in Athens, Ga., started a subscription-based newsletter. That fast-growing newsletter, the Athens Weekly News, just made its re-debut as a free weekly tabloid. Editor and publisher Brad Aaron announced the change in his op-ed column May 21. The Weekly News will continue to concentrate on local news but will also offer more in-depth news stories, a bigger opinion section, an expanded events calendar with music listings, arts coverage and a classified ads section.
The difference between 18- to 49-year-olds and 25- to 54-year-olds is much more than just a few years. The conventional wisdom in the advertising and television industries is that 18-to-49 is the "money" demographic; that they're the viewers that advertisers want most to reach because they have disposable income and are not yet locked into product loyalty. They are also the hardest to reach, in that they -- particularly young men -- watch less television. For years, NBC -- thanks to "Friends" and other youthful comedies -- has owned the 18-to-49 demographic. But now CBS, which steadily has been eating away at NBC's lead among younger viewers, is making the case that slightly older viewers actually are more important to advertisers. Not surprisingly, CBS has long held the lead in the 25-to-54 age group.
Media shops handling the two biggest print advertisers--General Motors and Procter & Gamble--have quietly signed up to use controversial new magazine audience research that will tell them not just how many people read the magazines they plan and buy, but also what their emotional connections are with the titles and their content. The research is controversial because some of the biggest magazine publishing groups are concerned that the data may destabilize the dominant market positions their publications have enjoyed on the basis of the traditional magazine industry currency, Mediamark Research Inc.'s (MRI) audience estimates.
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