Citing a growing litany of positive indicators including a sustained economic expansion, improving profits among big marketers, the so-called "quadrennial effect" and a re-expansion of the dot-com advertising category, three major media agencies Monday issued new, more upbeat scenarios for the advertising economy.
Sales for long declining Miller Brewing Co. brand have risen in the past 13 weeks, since the brewer launched TV spots comparing its carbohydrate and calorie content to rival Adolph Coors Co. and Anheuser-Busch brands. Industry insiders credit the campaign for the boost.
Citing improving corporate profitability and more than $1 billion in incremental ad spending from the so-called quadrennial effect of the U.S. presidential elections and the Olympic Games, Zenith said it now expects U.S. ad spending to grow 5.0 percent in 2004.
Robert Meyerowitz will find average temperatures 60 degrees warmer when he leaves Alaska in January to become editor of Honolulu Weekly. "In the five years that Meyerowitz has been editor, the Press has largely forsaken potty mouth to produce thoughtful and provocative journalism that you didn't have to agree with to admire," writes Rosanne Pagano in the Anchorage Daily News. Pagano, a journalism professor at the University of Alaska Anchorage, praises the Press (which is not an AAN member) for its wide range of stories, including a probe of a for-profit business that managed rural school districts.
The Federal Trade Commission wants the Federal Drug Administration to drop its requirements that pharmaceutical print ads run detailed drug side-effects listings. Instead, it wants drug companies to be allowed to use the same kind of "brief summary" risk warnings in print ads that are now used in broadcast commercials.
Online shopping is expected to grow faster this holiday season than it has since the peak of the Internet frenzy in 2000, even as some analysts predict moderate growth in retail sales over all. And much of the growth is being driven by search engines like Google and other sites like Amazon and the online marketplace eBay, which are sending shoppers to tens of thousands of online stores, many of them small, independent operations.
Time Out Chicago will debut next September, entering an already crowded field of publications with extensive entertainment listings in that city, David Carr reports for The New York Times. Distribution of the weekly magazine will be through mailed subscriptions and newsstand sales. “They have been successful in a number of markets, but I don’t think they have ever come into a market that does listings as well as we do,” Jane Levine, publisher of the Chicago Reader, told Carr. Time Out Group also publishes Time Out New York and Time Out London.
To attract young readers, media companies are publishing free newspapers that capsulize the news and emphasize jazzy graphics. New York Times reporter Jacques Steinberg describes what research studies say young readers want and how new papers like Quick, published by Belo Corporation in Dallas, and the 5 Minute Herald, published by Knight-Ridder in Miami, seek to address their needs and capture advertising dollars.
New Times reveals its exclusive story claiming that antiglobalization anarchists planned to infiltrate the Republican Governors Association meeting in Boca Raton, Fla., was a ruse. Supposed author Greg O’Shube himself was a hoax; the name is an anagram for George Bush. O’Shube’s surrogate even created a Web site for the invented group, Anarchists for a Better State. “It’d be easy to say this story is about some bigger issue, like the fact that reporters all too often base stories on e-mails and websites, with little actual reporting…. But, hell, what it really was about was simply pulling one over on smarty-pants scribes and TV reporters,” O’Shube writes.
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