Media buyers have successfully lobbied for changes that give them more transparency on publishers' circulation reports filed with the Audit Bureau of Circulations. But they are pushing for even more details, and publishers strongly suggested they won't make further concessions without a struggle. At issue is what the industry standard should be for that Audit Bureau circulation data, with which advertisers evaluate the $16 billion they spend each year on magazine advertising in the U.S.
After 35 years as a reporter and editor for the Providence Journal, Brian C. Jones (pictured) left his well-paying job to become a poorly remunerated "contributing writer" at the Providence Phoenix. Jones says he made the move because the Phoenix covers important stories that the daily ignores, and it provides reporters with the freedom to produce great journalism: "The alternative papers promise their readers that they will have the smarts, the courage, and the curiosity to look into stories not just because they are ignored by the mainstream papers and the other Big Media, but because they really need telling."
Media advertising does the worst job of any marketing discipline in proving return on investment and network TV is the worst of those media, according to an exclusive survey of leading advertisers.
The Immigrant Workers Freedom Ride takes its name and at least some of its inspiration from the freedom riders of 1961. The new Freedom Ride is part maddening PR spectacle, but it’s also about genuine idealistic passion, hard-won optimism, startlingly deep faith in the foundations of the American dream, in the fundamental equality of humans and the dignity of human striving, in all that has been and remains worth fighting for in America, says Ben Ehrenreich.
MIT's Media Lab, which hosts the Computing Culture Group in their postmodern playroom, is a bizarre department that blends technology, art and agitprop in idiosyncratic and sometimes nonsensical ways. Students here don't string together theories about the origins of the universe; instead they contrive high-tech ways to jolt governments, scientists and ordinary people out of their complacency toward machines. Far out is only one way to describe the research that CCG conducts; another is subversive.
In a development that could provide an impetus for the burgeoning cinema advertising marketplace, Nielsen Media Research Wednesday unveiled Nielsen Cinema, a new unit that intends to do for in-theater advertising what earlier Nielsen syndicated ratings reports did for the TV industry - provide context and continuity for advertising marketplace transactions.
Happy days may not be here again but, at long last, it's starting to look like a modest recovery.
Last year about this time, Miami New Times published a special report on the City of Miami, which had recently earned the dubious distinction of being named America's poorest big city. A year later, even as real-estate developers rush to build a sea of high-priced condos along Biscayne Bay -- wiping out modest apartments and single-family homes in the process -- New Times revisits the territory it explored last year, paying followup calls to people struggling to survive and the politicians who've made promises to help them.
The Chicago Tribune weighs in on the youth- paper movement and manages to move the ball upfield, reporting that single-copy sales of the Chicago Sun Times have declined amid the titanic struggle between its own free daily, Red Streak, and the Tribune's virtually-free RedEye. The Stranger's Dan Savage calls the new free dailies "like a cross between Us magazine and AP wire."
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