While the rest of America frets over an unemployment rate of 6 percent, unemployment on the Pine Ridge Indian Reservation in South Dakota, home to the Oglala Sioux Tribe of the Lakota Nation, is estimated to be between 60 percent and 80 percent. A century and a half of mistreatment and neglect by the federal government has left Pine Ridge and other Lakota reservations with staggering rates of poverty, homelessness, alcoholism, diabetes, teenage pregnancy, murder, suicide and infant mortality. Some Lakota tell Terje Langeland that their tribes need to wean themselves off government assistance, through education and the formation of small businesses. "We're more or less sitting here expecting handouts," says Homer Whirlwind Soldier, an elder from the Rosebud Sioux Reservation. "We need to teach our kids to be self-sufficient."
Zimbabwe-born Charles Mudede has been writing the unique "Police Beat" for five years. According to The Seattle Times, Mudede "visits police stations once a week, checks the log, and, after talking with the officers involved, incorporates whatever he finds most interesting into his column." Director Robinson Devor says his love for Seattle and Mudede's "fantastic" journalism convinced him to make the low-budget independent film: 'Police Beat' particularly caught my eye because it has a poetic tone to crime that other crime logs in other papers do not."
SRDS (Standard Rate and Data Service) members can now access newspaper circulation and readership data directly from SRDS' online newspaper rate listings, a change aimed at facilitating media planning.
With 1.6 million customers, 400 branch offices and 7,500 employees nationwide, Orkin is the most recognized name in the pest-control industry. But an Orlando Weekly investigation of Orkin's business practices reveals forged documents, faked pest-control treatments and shoddy workmanship and "portrays a company focused on maximizing profits, even when that means cutting corners," writes Jeffrey C. Billman.
A new ad industry model for validating the effects of advertising is placing the onus on media to be responsible not just for delivering a message to consumers, but also to ensure consumers are attentive, are persuaded and actually respond to the ads they receive. The shift, part of a fundamental rethinking about the roles of advertising and media, has huge implications for how agencies plan and buy media and, ultimately, for how media companies sell their inventory.
Companies that have historically spent significant amounts on advertising, such as car manufacturers and telecommunications outfits, are stepping up their commitment to the Internet, according to a report released by Nielsen// NetRatings.
State officials in Mississippi, Tennessee, and Missouri noted that the Oklahoma ruling involved a legal challenge by telemarketing groups to the
During the height of the anthrax scare two years ago, Cipro was widely seen as a silver bullet against the fatal illness, and Bayer Pharmaceutical vowed to keep the nation armed. Now a class action lawsuit against Bayer claims the antibiotic left many users with a variety of debilitating ailments, including severe joint pain, tendinitis and muscle ache, severe anxiety and panic attacks, insomnia and depression. Although those claims are open to dispute, Patrick Rucker reports that the decision to widely use Cipro against the anthrax attacks “now seems to have been hasty and made without a full appreciation of the consequences.”
Viacom Inc. told investors Wednesday that its revenue and profit for the full year would come in below earlier forecasts because the market for local advertising has not recovered as strongly as the company had expected
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