AAN welcomes Centro as its newest Associate Member. Its Centro Brand Exchange is the largest private ad marketplace, helping maximize rates for elite publishers. It provides select news publishers with inventory control and access to preferred brand advertisers.

Publishers working with Centro Brand Exchange benefit from brand budgets from 600+ agencies as well as programmatic ad spend from major demand-side platforms and trading desks. Centro helps publishers capture and monetize the value of their first-party data.

The publisher standards in the Centro Brand Exchange helps it maintain a quality score that is 10X better than the industry’s benchmark for ad exchanges, according to ratings firm Trust Metrics.

To learn more about Centro Brand Exchange, visit www.centro.net/exchange-publishers.