Local retail, restaurant, automotive, arts and culture, and real estate advertising will be the focus of targeted category building at AAN newspapers during the next 2-3 years, according to a recent marketing survey conducted by the national office. Sixty-five percent of the 43 members who responded also indicated that reaching readers under 30 years of age is a top priority.

The survey, which was e-mailed to publishers last month, “will be used as a roadmap in the planning of future AAN marketing initiatives,” says Roxanne Cooper, AAN Director of Sales and Marketing.

“By learning some of our members’ marketing objectives, we are better equipped to develop strategies that compliment those objectives,” says Paul Curci, publisher of Philadelphia City Paper and AAN Marketing Chair.

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