Philadelphia City Paper; Cleveland Scene; Folio Weekly; Missoula Independent; Vue Weekly; Weekly Alibi and Fast Forward Weekly are the latest AAN papers to choose the SelectAlternatives local personals/dating software for their readers. Twenty-six AAN papers are now using SelectAlternatives.
AAN publishers are increasingly seeing the value of creating online communities. The SelectAlternatives software enables them to create and build a hyper-local community of active single readers.
The paper’s staff uses the software to create their own, branded site with user profile questions that speak to their local scene. The paper can add new user profile questions on the fly as well as instantly update the text on their site. Papers are highlighting their restaurant, movie, arts and calendar content on their personals site and driving users back to the AAN paper’s main website.
In addition to generating revenue from users, AAN papers are able to sell advertising and sponsorships on their SelectAlternatives sites. On average, users of SelectAlternatives sites visit 15.9 pages per session and spend over eight minutes per visit. The bounce rate (percentage of visitors who come to the home page and go no further) is only 14 percent, which means that 86 percent of all visitors explore and interact with the sites.
For more information about SelectAlternatives, please contact Andy Sutcliffe.
andy (at) sutcliffeassociates.com
520-631-6586
