Affluent young adults between the ages of 25 and 34 are more familiar with--and dependent on--the Internet than other online consumers, which leads them to engage in a broader range of online activities, according to a report from JupiterResearch.
The report, "Young Affluents Online," finds that young adults who earn more than $75,000 a year use the Web, on average, 43 percent more than the average online consumer for Web browsing, entertainment and media consumption, shopping and e-commerce, and other online activities. Their less prosperous counterparts between the ages of 25 and 34 use the Web the same amount as average online consumers in all age groups, according to the report.
Now that the election dust has settled, an official tally of gains by medium during the 2004 political contest shows the newspaper industry's effort to hustle for dollars has paid off.
The Internet's impact as a research tool for car buyers is greater than ever. It is both a persistent influence and a displacement medium for the more traditional ways auto manufacturers and dealers use to reach buyers. CNW Marketing Research of Bandon, Ore., has taken an in-depth look at which media influence buyers at various stages in their purchase decisions, and which formats Internet users consider to be effective.
Popular community web site Craigslist, which launched in the mid-1990s, has cost newspapers in the San Francisco Bay area from $50 million to $65 million in employment advertising revenue, a consulting group said Monday.
In the wake of an ad salesperson's arrest on charges of promoting prostitution, the Scene has suspended the personal adult services section of its classified pages. During the suspension, incoming publisher Chris Ferrell will thoroughly review the paper's procedures for running such ads. The decision was made after an undercover police investigation resulted in the arrest of Nels Noseworthy, the Scene's adult ad salesperson, office assistant and receptionist. The probe has its roots in a crackdown on prostitution that began in the late '90s, writes Scene reporter Matt Pulle.
The indictment accuses Nels Noseworthy of promoting prostitution by coordinating the placement of adult ads for the Nashville Scene, reports the Tennessean. The investigation leading to a grand jury's indictment lasted more than a year, and included undercover officers placing ads in the paper that, police contend, Noseworthy knew to be for prostitution. Scene Publisher Albie Del Favero calls the arrest retaliation for a story the paper recently ran about a DUI received by the police chief's son. A police spokesman brands that accusation "ridiculous."
During the newspaper recession and the last few years of shaky recovery, wireless telephone service providers were aggressive and steady advertisers, all the more important because they pumped up revenues in the anemic national-ad category.But with Wednesday's announcement of the $35 billion merger of wireless giants Sprint and Nextel Communications -- which comes two months after Cingular's $41 billion acquisition of AT&T Wireless -- newspapers now must ask: With all this consolidation, will cell phone service providers hang up on newspapers?
For the third quarter in a row, the three top online job boards showed far greater year-over-year revenue growth from classified listings than did print newspapers, according to Corzen, Inc., a niche market research firm.
Goldman Sachs, an investment firm not holding a conference next week, put together a handy primer on what to expect for 2005. And judging from analyst Peter Appert's views, it's not much.
