Alternative newspapers will continue to see modest growth in real-estate advertising over the next few years, but they will need to develop online business models to compete in the space over the long-term, says Borrell Associates Inc. in a report commissioned by AAN which was issued on Friday. The report includes a detailed analysis of current trends in real estate and rentals marketing, as well as recommendations for developing more targeted online products. Borrell's Peter Conti, Jr., will present the findings at this week's AAN convention in Little Rock.
