Brandon Burt coined the winning term "describification" for Addictionary's "Writer's Block" contest, which asked folks to create new words pertaining to the recently ended Writers Guild of America strike. Describification, a noun, is defined as "the removal of creative writers from the entertainment industry's talent pool, creating a marketplace void and subsequent explosion of brainless reality programming." Addictionary is "an online open dictionary for words that don't exist in the English language, but perhaps should."
