In November, the Sacramento News & Review launched its Face to Face Video Ad project. The ads, which have also been rolled out at the company's paper in Chico and will soon hit its Reno paper, are serious, in-depth recorded interviews with vendors about their products and services. News & Review president and CEO Jeff von Kaenel says the idea was inspired by a vacation to India with his teenage daughter, who was shooting and editing video of the trip. "The video technology had gotten so easy to use," he says, it got him thinking about how the paper could take advantage of the technological leaps. So far, the initial reaction to the project has been promising, according to Susan Cooper, sales development manager at the Sacramento paper. In this Q&A with AAN News, she talks in more detail about the project.
