The struggling car giant will roll out a boundary-pushing campaign for its new model this week, reports Ad Age. The online component was developed in conjunction with Microsoft Corp.'s MSN.com and targets 30-somethings with tropes similar to those found in social networking forums. The campaign "really represents where advertising on the web is going -- into much more participatory media that lets consumers be part of the experience," says Gayle Troberman, general manager of MSN's Branded Entertainment unit. Another imminent Ford web initiative, www.fordurban.com, features downloadable music, creative videos and consumer chat rooms.
