Match.com and People2People/Tele-Publishing International, two of the biggest operators in online and voice personals, are coming together to offer users "a robust pool of potential dates and romantic partners," the two companies announced in a joint news release today. P2P/TPI, owned by Phoenix Media Communications Group, is the largest provider of voice personals. Match.com is a global provider of Internet personals. The two together will now have more than 1,000 media clients and reach millions of singles searching for romance.

Continue ReadingPersonals Giants Combine

Alternative newsweeklies have found myriad ways to team up with competitors for lucrative cross-promotional arrangements. Radio is perhaps the most common partner for alt-weeklies and music events the most frequent vehicle for cooperation, Ann Hinch writes for AAN News. Television and even print, however, have been mined by AAN members “to reach a broader audience and more diverse demographic.”

Continue ReadingAlt-Weeklies Look to Media Rivals as Partners

After a devastating drop in advertising sales in January, the first-quarter of 2002 is beginning to look better at the two major alt-weekly advertising networks. AWN’s Executive Director Mark Hanzlik projects a first-quarter sales decline of 37 percent, up from a more than 70 percent drop in January. Ruxton President and COO Michele Laven has also has seen a slight rebound.

Continue ReadingAlt-Weekly National Ad Sales Rebound