Peter Serafin has told Hunter Bishop that he and his staff hope are planning to have a publication out next month. The Journal ceased publishing last month, one week after it was accepted as a member of AAN. It is unclear if the new publication will be a resurrected Journal, or something entirely new.
Peter Serafin spoke before the Hawaii County Planning Committee on Tuesday regarding the details of the Journal's recent closing. He said that a major source of financial difficulty for the Journal was that it had to be printed in Honolulu at the Star-Bulletin press, not on the island of Hawaii. "Stephens Media owns the only two Web presses on this island," Serafin testified. The Journal approached Stephens about getting the paper printed there, but their response was, "We'll only print the Journal if you sell us a controlling interest," he said. Serafin also said the paper was hurt by Stephens' launch of "Big Island Weekly, a copycat paper specifically created to drive the Journal out of business." He said that the Weekly sold ad space below cost in an effort to kill the Journal, and compared the situation in Hawaii to the one in San Francisco, where a jury ruled in favor of the Bay Guardian in its predatory-pricing suit against SF Weekly.
"I think our primary problem was simply finding solid sales reps," Laurie Carlson tells the Honolulu Star-Bulletin. The Journal, which was accepted as a member of AAN last weekend, will print its last issue this weekend. Carlson also says it "wasn't a helpful thing" for the Journal that the Stephens Media Group, owner of the island's two daily papers, started its own alternative paper about a year ago. "They have much deeper pockets and they can run something that was heavily subsidized and we can't," she says. "It's a very sad thing."
The Journal, which was voted into AAN on Saturday in Philadelphia, will close after its next edition is printed this weekend, according to the Honolulu Advertiser. The paper, which was founded in 1999, was owned by Pacific Catalyst Publishing LLC, which also owns AAN member Honolulu Weekly. "The Journal faced a direct challenge for more than a year from the new Big Island Weekly published by Stephens Media Group," the Advertiser reports. Editor Peter Serafin tells the Pacific Business News that publisher Laurie Carlson told him Monday about the paper's closure but gave no reason for the shutdown. "It came as a complete surprise," he says.
