Bill Jensen (pictured) will take the reins at the Boston Phoenix as part of its parent company's effort to assemble a staff with the right "mix of experience and youth," the Boston Globe reports this morning. Jensen was hired as the Phoenix's associate editor last year. His predecessor, Peter Kadzis, says "Bill is the hip, happening guy" who will focus in part on pop culture. Kadzis had been editor for 16 years; he now will become executive editor for Phoenix Media, which owns a radio station and a mobile marketing firm in addition to the Phoenix weeklies in Boston, Portland (Maine) and Providence (R.I.). The company's multiple operations and ability to strategize marketing across platforms may be the key to its survival in the future, Vice President Brad Mindich tells the Globe.
