The December issue contains a lengthy feature on the Louisville Eccentric Observer and its competitor for advertising dollars, Velocity. Velocity is a weekly arts & entertainment tabloid that was spun off from Gannett's local daily, the Courier-Journal. The paper's editor, Jim Lenehan, is confident his faux-alt will attract young readers: "We did a lot of focus groups that told us that this was what they really wanted to see -- that this was the kind of thing they would pick up week after week." (The article is not available on Louisville Magazine's Web site, but the publication kindly allowed us to post a PDF here.)
