Dirt is the name of the free weekday newspaper Boulder Publishing Co. will debut Aug. 20. The paper, which is geared toward the 18- to 24-year-old market, will be distributed in and around the University of Colorado campus, reports the Daily Camera, which is also owned by Boulder Publishing. The new paper will compete in the same market as AAN member Boulder Weekly.
The owner of the Atlanta Journal- Constitution no longer has a 25 percent stake in the chain of alternative weeklies. Tensions between Creative Loafing, Inc., and Cox executives erupted last year when the Journal-Constitution launched its own entertainment weekly, AccessAtlanta in the same market as Creative Loafing Atlanta, Caroline Wilbert reports in the the Journal-Constitution. Cox executive Charles "Buddy" Solomon told the Atlanta daily he agreed to the sale "to put all of this behind us."
Ben Eason, CEO of Creative Loafing Inc., confirmed last week that his company's board has agreed to buy out Cox's minority stake in the alt-weekly chain, Steve Fennessy reports in Creative Loafing Atlanta. In addition to the Atlanta paper, the alt-weekly chain publishes newspapers in Charlotte, Tampa and Sarasota. Cox bought a 25 percent stake in Creative Loafing in 2000, but friction resulted when the Atlanta Journal-Constitution, a Cox-owned daily, launched its own free entertainment weekly last year. Eason says that if all goes well, the deal could be completed by mid-July.
Citing economic reasons, the general manager of Indiana Printing and Publishing Co. Inc. told Pittsburgh Business Times that the last issue of the arts and entertainment paper is on the streets this week. The two-year-old Pulp was unable to compete successfully for advertising with the larger and more established Pittsburgh City Paper, an AAN member owned by Steel City Media.
The FAS-FAX report from the Audit Bureau of Circulations, released this afternoon, brought good news for the majority of the dozen biggest newspapers, but many other top 50 papers lost readers on weekdays for the six-month period ending March 31, compared with the same period last year.
A free daily newspaper launched last fall, A.M. Journal Express, lost financial support from investors, the Associated Press reports. The Journal Express, published by American Consolidated Media, competed with Quick, a free daily still being published by The Dallas Morning News.
Sometimes word of mouth is a more effective way of promoting a paper than a print ad. That's why some alternative newsweeklies send street teams out to bars, movie theaters and cultural events to hand out freebies and stir up interest in their papers. When they dispatch their street teams to public places, alt-weeklies like NUVO and Boston's Weekly Dig are relying on a centuries-old marketing technique the music industry revived.
Noticing that The Washington Times hadn't run a single correction in nine days, City Paper editor Erik Wemple decided to provide that service in his own pages. Wrong name, wrong block, wrong date of crime: Such errors will be duly noted and corrected in the alt-weekly. City Paper will "manage this critical function," Wemple writes, because the Times "lacks the resources to run its own corrections."
Rather than just deliver the same old reliable features and columns every week, editors of AAN papers look for ways to tweak their content, thus attracting new readers and re-engaging the faithful. But there's no sense rounding up a focus group to predict what new ingredients will work when freelancers, staff and the guy on the next barstool are all eager to give their advice. John Dicker interviews editors of four weeklies who messed with the mix to get happy results.
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