David Schneiderman, CEO of Village Voice Media, wants to move LA Weekly/OC Weekly into "a larger media world in terms of advertising," he tells AAN News. He says asking Michael Sigman to resign as president and publisher last week was "not fun" and says the decision to cut the 20-year veteran loose was not driven by VVM investors. "My goal is to bring in as much revenue as possible so that I can keep putting money back into editorial and grow the editorial quality," he says.
