In an area as large as Los Angeles, there are plenty of opportunities to serve niches, says Group Publisher David Comden, who recently launched two new weeklies in the market. Southland has assembled an all-star cast of alternative journalism veterans at LA CityBEAT and ValleyBEAT, and with the company's paper in Pasadena, now circulates 140,000 papers each week in the L.A. basin. Comden says he'll offer low-price options to advertisers and an "alternative to the alternative" for LA's younger readers.
"You need this," claims the debut editorial as Southland Publishing launches two new alternative papers in the Los Angeles area after buying the assets of New Times L.A. "In recent years local readers have experienced their own pain when two local weeklies -- the Los Angeles Reader and the New Times L.A. -- were prematurely shuttered for no reason other than financial expediency," the editorial states. "They mattered, and then they were gone." For their part, the mantra of LA CityBEAT and ValleyBEAT is "to explore, to challenge, and to celebrate the substance and irreverence of our vast city."
Howard Blume says no "upstart" among the "lower-budget alternatives" springing up in the LA Basin will challenge LA Weekly citywide. The paper has fired Valley Business Printers, owner of its newest competitor, Southland Publishing Co., Blume reports. Southland purchased the assets of the closed New Times LA, plans a summer launch of weeklies in L.A. and the Valley, and has hired Editorial Art Director Dana Collins away from LA Weekly. Plus former LA Weekly Publisher Michael Sigman is consulting with Southland, Blume writes.
Southland Publishing's David Comden announces that his company successfully bid for the New Times LA assets that were put up for sale in the wake of the consent decree signed by New Times after a Department. of Justice investigation of the paper's closure. According to Comden, Southland, which owns AAN members Pasadena Weekly and Ventura County Reporter as well as applying paper San Diego CityBeat, "plans to open two (Los Angeles) newsweeklies, CityBeat LA and ValleyBeat, by summer."
San Diego CityBEAT published its inaugural issue last Wednesday, and the daily responds, "Bring it on." David L. Coddon writing in The San Diego Union-Tribune's weekly arts and entertainment guide, "Night & Day," says the new alt-weekly is trying to get a jump on both the daily and its 30-year-old alternative newsweekly rival, San Diego Reader, by publishing a day earlier. "Another 'voice' in local print media isn't bad," Coddon says.
The ink is barely dry on the sale of SLAMM, a San Diego music biweekly, but the new owners have set Aug. 21 as the launch date for a new redesigned alternative newspaper, San Diego CityBeat. The new weekly will target the 21- to 45-year-old crowd and San Diego's central university and historic neighborhoods, Publisher Charles Gerencser says. "I wouldn't have moved my pregnant wife and sold my house in Los Angeles, where I've lived my whole life, if I didn't think this was going to be an amazingly successful venture," Gerencser says.
