Tampa's alt-weekly was formerly called Creative Loafing, and it will be called that again this fall, according to Editor David Warner. But a "universal brain fart'" led the paper to mistakenly make the change several months ahead of schedule and run its latest issue under the nameplate of its sister publications in Charlotte and Atlanta. "The error was partly due to the fact that while the editing staffs for Tampa and Sarasota are in Florida, design and production for all four papers in the Creative Loafing chain is done in Atlanta," Warner wrote last week on his paper's blog. "But such an error has never occurred before, and we here in Tampa should have been more alert."
In a story published Saturday, the alt-weekly and its parent company, Creative Loafing, Inc., announced that return figures had been inaccurate, possibly for years, under former Circulation Director Zarko Bajsanski. The paper has taken steps to correct the problem, including firing Bajsanski and at least one driver. "I feel like I'm a victim in this as well," says publisher Amber Abram. Bajsanski blames the drivers for providing inaccurate return sheets. The Weekly Planet has also dropped its print run from 95,000 to 85,000 copies and eliminated financial incentives for drivers to keep returns low. Advertising materials have not been changed, and the paper's management expects an upcoming Media Audit report to be consistent with the quality of readership figures provided to advertisers.
Readers of Gambit Weekly, New Times Broward-Palm Beach, Miami New Times, Weekly Planet (Tampa), Weekly Planet (Sarasota), Folio Weekly and Orlando Weekly have lately seen Mother Nature at her worst. Distributed in areas affected by the hurricanes that have pounded Florida and surrounding states since August, these alt-weeklies have come out on schedule -- thanks to determined staffers and contingency plans.
The Times Publishing Co., publisher of the St. Petersburg Times, has launched tbt*, a weekly paper apparently aimed at asterisk-loving young adults. According to the Times, tbt* delivers news in short chunks with colorful photos and no attempt at serious analysis, and bills itself as "zippy news for time-challenged adults." Features also include entertainment listings, shopping tips, and advice on computers and romance. Paul Tash, editor and chairman of Times Publishing, tells reporter Helen Huntley: "There's nothing else like it on the market." AAN-member Weekly Planet (Tampa) is distributed in the same area.
The outgoing editor, Jim Harper, told the St. Petersburg Times that Weekly Planet president and CEO Ben Eason "wants a different kind of editor" and is conducting a nationwide search. Harper will retain his post during the hunt for his replacement. He has been the Planet's editor for 15 months. Before that, he worked for more than 20 years at the Times.
John Sugg wasn't too pleased to receive a call from an FBI agent telling him he was "all over the wiretaps" the agency had made of fired University of South Florida professor Sami Al-Arian. Judging from the cover of Weekly Planet Tampa, Sugg even feels a little defiant; he's not naming any confidential sources. The former editor of the Planet and now senior editor of Creative Loafing Atlanta is on the FBI's tapes because he's been covering the investigation of the accused mastermind of terrorism Al-Arian for eight years. In a story for the Planet, Sugg reflects on disclosures he's made about officials working on the government's case.
