A blogger who works for Tribune Interactive announced that the company's Metromix Web sites are "going 'national' with local flavor and a sharper edge and voice." Metromix began as an online entertainment guide for Chicago residents but is now in Baltimore and Orlando markets as well. The story was picked up by a PoynterOnline blogger who compared the move to failed strategies from the dot-com boom but also noted that "The Tribune Co. isn't abandoning the newspaper's traditional brand names in local markets."
