To mark the occasion, the paper has put together a package reflecting not only its 35th anniversary, but its purchase last winter by Newspapers of New England Inc. During "seven-plus years of corporate ownership" under the Hartford Courant and the Tribune Company, the Advocate "found itself in the hands of a corporation that prized uniformity over individuality, that worried more about its shareholders than its readers, that bought into a world view that has become endemic in mainstream publishing," editor Tom Vannah writes. "More than a simple marking of time, then, this 35th anniversary is part of the Valley Advocate's rediscovery of the virtues of being an independent alternative to the corporate brand of media we were born to challenge."