Jackson Free PressJackson Free Press
The Jackson Free Press (JFP) is Jackson’s smart alternative, covering news, culture and politics for Mississippi’s capital city. The JFP is Mississippi’s first and only AAN publication, serving a growing metropolitan area of 450,000, including 30,000+ college students. Steeped in literature and the blues, while informed by pop and hip-hop culture, the JFP reports the stories that the Gannett daily misses — the facts about a controversial mayor, the progressivism of young Mississippians, African- American issues, anti-war sentiment, environmental issues and the politics behind high-profile fights such as tort reform, education and criminal justice in the Magnolia State. Named in honor of the Mississippi Free Press, an integrationist paper started in part by Medgar Evers during the Civil Rights Movement, the JFP has the dual goals of fostering an inclusive community and offering a fiercely independent media voice to help make Jackson the standout “creative class” town that it has the potential to be. Published weekly, circulation 17,000. The 2007 Jackson Market Study, commissioned by The Clarion- Ledger (local daily) showed the JFP’s total readership as 64,332. Media Audit in 2008 showed adult readership at 54,400.