Shepherd ExpressShepherd Express
During a time when most of the country’s prominent alternative weekly newspapers have been consolidated and streamlined by corporations, the Shepherd Express has beat the odds, remaining locally owned. The paper has emerged from its unlikely beginning as a satirical UWM newspaper—25 years ago—to become one of Milwaukee’s most respected sources of local news, politics, arts and music coverage, and has used its status to champion other local causes. Publisher Louis Fortis and arts editor Dave Luhrssen are the founders of the city’s thriving Milwaukee International Film Festival, now in its 6th year, and the paper was an early supporter of the Our Milwaukee campaign, covering the organization’s launch on a front-page story in November of 2007.
This year, the Shepherd Express expanded its coverage of the Milwaukee area even further, launching ExpressMilwaukee.com, an interactive source for expanded news, arts, sports and music coverage, as well as exclusive blogs, articles and interviews. Between the print product and the website, the Shepherd Express now reaches nearly 300,000 readers, and is available free of charge at over 1,100 locations every Wednesday—and fresh daily at ExpressMilwaukee.com.