n an ironic twist, Nielsen Media Research this week began informing clients it will test a series of ad campaigns intended to boost cooperation from people it wants to recruit for its TV ratings panel, especially Hispanics, African American and young adult segments that are more difficult to recruit through conventional means.

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Steve May, who sold the Times of Acadiana to Thomson in 1996, tells Gambit Weekly it was subsequent acquirer Gannett that brought him out of retirement. May says he started his new paper, The Independent, because Gannett is "on the verge of owning Louisiana. They are two markets away from total ownership concentration." Ted Power, who serves as publisher of both the Times of Acadiana and Gannett's local daily, The Advertiser, admits the weekly has declined in quality since Gannett's acquisition. "The Times has been neglected," he says, promising to revamp the paper, moving it further away from its alternative-weekly roots

Continue ReadingNewspaper War Heats Up in Lafayette