2018 Annual Convention Decks

Click links below for access to presentation decks and other support materials. Sessions with no links have no supporting materials uploaded yet, but might soon, so check back!

THURSDAY
10:15-11:30 Business Roundtable (Fran Zankowski)
12:45-2:15 Editorial Roundtable (Seth Combs)
12:45-2:15 Are You Running Your Business or Is It Running You? (Dione Spiteri)
1:00-2:15 Google Ad Training (Jonathan Muzio, Ben Bouslog)
2:30-3:30 Financial Standards (Molly Willmott)
2:30-3:30 Covering Cannabis (Nicole Vulcan, Jacob Fries, Madison Margolin, Mary Carreon, Michele Stueven)
2:30-3:30 Academy for Ads/Google Certification (Jonathan Muzio, Ben Bouslog)
3:45-5:00 Welcome Show + Tell (Kevin Hellman, Molly Willmott)

FRIDAY
9:00-12:15 An Immersion in Multimedia Sales Best Practices, Part 1 (Mike Blinder) + [Supporting Docs]
9:00-10:20 Editorial Standards (Jimmy Boegle)
9:00-10:30 How To Take Advantage of Marijuana Legalization (Stuart Folb)
9:15-10:15 Executing on Your Competitive Advantage in the Google/Facebook Era (David Mihm)
10:45-12:15 Facebook For Journalists (Lynn Walsh) + [Supporting Docs]
10:45-12:15 Events Roundtable (Molly Willmott)
10:45-11:45 The State of SEO (Matthew Brown)
2:00-3:00 For Facts’ Sake: The Battle for Truth in the “Fake News” World (Aaron Sharockman)
2:00-3:00 Road to the Hire: How to Recruit and Hire Effectively (Ty Johnson)
2:00-5:00 An Immersion in Multimedia Sales Best Practices, Part 2 (Mike Blinder)
2:00-3:00 Digital Revenue Models POV (Lauren Boles) + [Part 2]
3:30-5:00 Memberships, Donations & Subscriptions: Diversifying revenue streams for alternative media (Alex Clark, Andrew Morris, Mike Smith)
4:00-5:00 Getting the Most Out of Your Google Analytics (James Corr)
3:30-5:00 Arts Criticism (David Hajdu, Steve Haruch, April Wolfe, Glenn Heath Jr., D. Patrick Rodgers)
5:00-5:50 50 Stories in 50 Minutes

SATURDAY
9:00-10:15 Managing Your Digital Marketing Team (Stuart Folb)
9:15-10:15 Fossil Fuels’ Last Stand (Steven T. Jones) + [Supporting Docs]
10:30-11:30 Train the Trainer: Sales Management Workshop (Ty Johnson) [Supporting Docs]
10:30-11:30 How Digital is Paying the Bills in Erie, PA (David Hunter, Brian Graham)
10:30-11:30 Project Censored (Nolan Higdon + [Supporting Docs]
1:30-2:20 Free Speech Keynote Assemblymember (Todd Gloria)