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THURSDAY
10:15-11:30 Business Roundtable (Fran Zankowski)
12:45-2:15 Editorial Roundtable (Seth Combs)
12:45-2:15 Are You Running Your Business or Is It Running You? (Dione Spiteri)
1:00-2:15 Google Ad Training (Jonathan Muzio, Ben Bouslog)
2:30-3:30 Financial Standards (Molly Willmott)
2:30-3:30 Covering Cannabis (Nicole Vulcan, Jacob Fries, Madison Margolin, Mary Carreon, Michele Stueven)
2:30-3:30 Academy for Ads/Google Certification (Jonathan Muzio, Ben Bouslog)
3:45-5:00 Welcome Show + Tell (Kevin Hellman, Molly Willmott)
FRIDAY
9:00-12:15 An Immersion in Multimedia Sales Best Practices, Part 1 (Mike Blinder) + [Supporting Docs]
9:00-10:20 Editorial Standards (Jimmy Boegle)
9:00-10:30 How To Take Advantage of Marijuana Legalization (Stuart Folb)
9:15-10:15 Executing on Your Competitive Advantage in the Google/Facebook Era (David Mihm)
10:45-12:15 Facebook For Journalists (Lynn Walsh) + [Supporting Docs]
10:45-12:15 Events Roundtable (Molly Willmott)
10:45-11:45 The State of SEO (Matthew Brown)
2:00-3:00 For Facts’ Sake: The Battle for Truth in the “Fake News” World (Aaron Sharockman)
2:00-3:00 Road to the Hire: How to Recruit and Hire Effectively (Ty Johnson)
2:00-5:00 An Immersion in Multimedia Sales Best Practices, Part 2 (Mike Blinder)
2:00-3:00 Digital Revenue Models POV (Lauren Boles) + [Part 2]
3:30-5:00 Memberships, Donations & Subscriptions: Diversifying revenue streams for alternative media (Alex Clark, Andrew Morris, Mike Smith)
4:00-5:00 Getting the Most Out of Your Google Analytics (James Corr)
3:30-5:00 Arts Criticism (David Hajdu, Steve Haruch, April Wolfe, Glenn Heath Jr., D. Patrick Rodgers)
5:00-5:50 50 Stories in 50 Minutes
SATURDAY
9:00-10:15 Managing Your Digital Marketing Team (Stuart Folb)
9:15-10:15 Fossil Fuels’ Last Stand (Steven T. Jones) + [Supporting Docs]
10:30-11:30 Train the Trainer: Sales Management Workshop (Ty Johnson) [Supporting Docs]
10:30-11:30 How Digital is Paying the Bills in Erie, PA (David Hunter, Brian Graham)
10:30-11:30 Project Censored (Nolan Higdon + [Supporting Docs]
1:30-2:20 Free Speech Keynote Assemblymember (Todd Gloria)