Facebook unveiled its new “Subscribe” button today, which allows users to stalk follow one another without the awkwardness of requesting to become Facebook friends.

This could resolve another awkward issue facing journalists: whether to set up and promote a personal Fan Page.

Now, they can activate the subscribe button on their personal profile and anyone who subscribes will be able to see posts that are designated as “Public” in their news feeds.

Confused? Don’t worry! The rules will change again next month.