Shampoo makers, brewers and other companies that generally pitch products on television are turning their sights to newspapers, helping foster a nascent advertising recovery for the medium after a stubborn slump.
When the prostitute realized she would never have children, she chose the name she had fantasized about giving to her daughter as her escort name. The unnamed woman, telling her story to Eileen Loh Harrist of Gambit Weekly, says at first it was easy to service men. But the trade became more complex after escorts launched their own Web sites, featuring client-written reviews. The subject describes what it's like to be arrested by a naked cop and how the burdens of secrecy finally made her leave the profession.
The low-income residents who relied on Wayne County's taxpayer-funded health plan found that medical help was too often not forthcoming. Metro Times news editor Curt Guyette studies the dilemma of patients who were supposed to get service through a health maintenance organization but couldn't find doctors who would treat them. One woman begged doctors for six months to take out the drainage tubes that were supposed to be surgically removed a few days after an emergency kidney operation, but no one would do it until the governor's office intervened.
Backers of a new model hope to tap one of the last ad-free frontiers of the Internet -- the text of articles and message boards -- in what they bill as the ultimate contextual advertising play. Industry watchers question whether the new form of pop-up ads will be tolerated by online readers. But the IntelliTXT system, which rolls out today, is drawing the ire of journalists and others who say it not only blurs the line between advertising and editorial, it erases it.
After a student made harsh remarks about homosexuals in a University of North Carolina-Chapel Hill class, lecturer Elyse Crystall apologized to her students by e-mail. Now the U.S. Department of Education's Office for Civil Rights is looking into whether Crystall's message, which referred to "white heterosexual Christian male" privilege, constitutes harassment. Independent Weekly writer Barbara Solow explores this and other campus incidents in which, she writes, "a well-financed conservative machine" battles what it considers "liberal orthodoxy" in higher education.
Presidential-election years typically mean choppy waters for advertisers, but this year's race is shaping up to be more like a perfect storm. The candidates' hefty war chests, the ferociousness of their attacks so early in the season, and the strategic media plans that concentrate their spending in 17 battleground states will likely combine to knock many advertisers off the air, according to a memo the American Association of Advertising Agencies plans to issue to its members today.
Media-based advertising, which fended off a threatening shift toward consumer and trade promotion spending during the late 1980s and early 1990s, is once again losing share of marketing budgets. While U.S. ad spending has pulled out of recession and managed to expand at moderate rates, promotional and trade spending have been growing at much faster rates, according to the results of an annual study released last week by the Promotion Marketing Association and PROMO magazine.
A Long Island Press investigation uncovers evidence of dumped papers and other circulation irregularities on the heels of a $100 million federal racketeering lawsuit filed against Newsday, one of the largest dailies in the country. The Press's Christopher Twarowski finds mounds of Newsday circulars decomposing in wetlands behind a distributor's home, discovers piles of apparently unread papers in a town's recycling bins, and interviews shopkeepers who claim the paper credits them for fewer returns than they send back. The plaintiffs' attorney alleges that advertisers "have been ripped off untold amounts."
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