With circulation declines hitting the industry, more and more newspapers are emphasizing readership and subscriber profiles. In 1999, the Audit Bureau of Circulations introduced a method for tracking reader profiles and did the same in 2001 for subscriber profiles. This month the board further revised these standards on the recommendation of the reader and subscriber profile committee, which consists of buyers, newspapers, magazines and researchers.
Hoochie mama, 'hood rat, 'ho, gold digger. When The Village Voice writer Thulani Davis watched videotaped focus groups, it struck her that none of the 15 terms low-income African American teens used to describe females was positive. The cultural impact of such hard attitudes is early sex without intimacy, a high incidence of AIDS, and devaluation of women by both men and themselves. Having multiple partners was a way to combat the sense of worthlessness, some female teens said. Others tried to escape mistreatment from men by engaging in openly homosexual relationships. Davis comments on the findings of a study by Philadelphia research company Motivational Educational Entertainment.
MILWAUKEE - People looking for work this spring could find the strongest U.S. job market in more than three years, even as companies remain reluctant to hire, a new survey shows.
The media has already discussed the ways in which Nader's decision to run as an independent candidate for U.S. president could hurt presumed Democratic Party candidate John Kerry. Now Adam Reilly of The Boston Phoenix looks at how Nader could damage the Green Party he put on the political map when he ran in 2000. That year he gave the Greens ballot status for the first time in seven states and boosted the third party's registration nationwide. If the Greens choose to run their own candidate this year, they'll be drawing on the same pool of progressive voters as Nader and could end up losing ballot status in some states, Reilly writes. He quotes Green-Rainbow co-chair Grace Ross, who says, "Divisiveness for a young party is not helpful."
Alt-weeklies may have to stop branding themselves as the papers unafraid to print the word "fuck." Editor Ben Fulton says Salt Lake City Weekly was briefly kicked out of Wal-Mart "because we used the f-bomb in our paper," Glen Warchol reports in The Salt Lake Tribune. City Weekly lost a week's distribution at the chain after a self-identified Christian stumbled upon the word in its pages and complained to the store's regional managers. Wal-Mart let the paper return based on promises of increased vigilance about the use of profanity.
An increase in outlets for journalism has meant static or even shrinking audiences for most news sources. The only sectors experiencing growth are "online, ethnic and alternative media," according to a report issued today by the Project for Excellence in Journalism. The report also said "alternative weeklies are arguably the most dynamic of all the media" and often delve "into areas that the mainstream dailies avoid or do not cover extensively—from city politics to government to entertainment."
Pointing to a sunnier overall economic outlook as well as to the continued strong ROI that marketers are getting from the Yellow Pages, Norton commended the industry for embracing change while at the same time tending to its core strengths. "We're not just paper anymore," he noted. "Most of the paper companies are online now, plus some of them have CD-ROMs and some are moving into wireless. Publishers are doing a good job of getting information to consumers wherever and whenever they want it."
Working from the notes of a fundraiser for Texans for a Republican Majority, Jake Bernstein and Dave Mann explore possible connections between campaign contributions and laws passed by the Texas Legislature. They scrutinize bills that allow line-of-credit home equity lending and increases in customers' gas bills. "The big lie of politics is that money doesn't influence legislation," they write in The Texas Observer, contending the matter was only made worse when legislative districts were redrawn along partisan lines.
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